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Gladwell also uses many examples of regular people's experiences with "thin-slicing," including our instinctive ability to mind-read, which is how we can get to know a person's emotions just by looking at his or her face.
It presents in popular science format research from psychology and behavioral economics on the adaptive unconscious: mental processes that work rapidly and automatically from relatively little information.Gladwell explains that better judgments can be executed from simplicity and frugality of information.In what Gladwell contends is an age of information overload, he finds that experts often make better decisions with snap judgments than they do with volumes of analysis.This is commonly called "Analysis paralysis." The challenge is to sift through and focus on only the most critical information.Two particular forms of unconscious bias Gladwell discusses are Implicit Association Tests and psychological priming.
Gladwell also mentions that sometimes having too much information can interfere with the accuracy of a judgment, or a doctor's diagnosis.