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Proving dating services online has some exciting, stimulating but also challenging and sensitive issues.People are, by definition, looking to make new contacts, new friendships and new relationships.
The ODA aims to pre-empt and prevent problems by testing members against our Code of Practice before they can come into membership – and afterwards.Our Code of Practice and our advice for the public on the best and safe use of services was published in December 2013. It focuses on the core issues for users: the clarity and honesty of the services offered, the protection of user’s personal information, the proper operation of services and the advice and help we give users to make dating as enjoyable and safe as possible. The group has national and international providers as well as specialist/niche operators and others brands who wish to offer their customers a dating service through partnership and out-sourcing arrangements that can account for thousands of individual sites.In summer 2013 a group of dating site providers took and acted on the advice that this is a market where players should not rely solely on the framework of privacy, data and consumer law to protect the market and those in it.The law and regulations applicable to the sector clearly matter and should be respected.But laws and regulations have to deal with the generality of industries and businesses to which they apply and our statutory regulators are often thinly stretched and not able to do much other than react to consumer harms.
We, like other sectors, saw the need to give regulations “life” and to draw out, highlight and give meaning to those that particularly matter for online daters.