Online dating usage
This finding is reflected in app download data, as well.
longstanding category leader Match, alongside newcomer Tinder, has been among the top-grossing apps in the Apple App Store worldwide, outside of games.
"Historically, people in their late teens and early 20s have not used online dating at particularly high rates — and the academic literature on this subject would say that young people don’t particularly need to use online dating in the first place, since they have lots of available options for people to date within their social circles," Aaron Smith, associate director of research at Pew Research Center, told .
Online dating went mainstream years ago, but new research suggests the amount of young adults looking for love on the Internet has grown threefold since 2013.The young adult demographic — ages 18 to 24 — has experienced the biggest uptick in online dating activity in the past three years, according to the Pew Research Center.Tinder also helped to usher in a wave of more niche, targeted dating apps, such as HER, Ishq and invite-only app Raya.While 22% of young adults said they've accessed a mobile dating app, up from just 5% in 2013, college-aged users aren't the only ones actively browsing the Internet for dates.Not surprisingly, public opinion of online dating has changed over the years, too.
About 80% of the study's respondents who have used online dating agree it's a good way to meet people, and 62% believe it allows them to find better mates because they can get to know more people.